Back in 2008, video production and explainer videos were dark horses, a secret to huge success from paid marketing campaigns. Before then, companies relied on email marketing to engage potential customers.
Right now, in 2020, video marketing is no longer a well-kept secret. Small, low-budget startups to huge corporations are making explainer videos and using them in their campaigns—and they are happy with the results they get.
Every day, people watch at least 30 minutes of video on YouTube, Facebook, Twitter, and other social media, both on desktop and in mobile apps. Having an explainer for your company helps make your next marketing campaigns more powerful, effective, and engaging. Explainer videos are a great SEO content and tend to make your business, product, or service rank high on web searches, particularly Google search.