How does it work?
Once you appear in news headlines as an expert or the object of discussion you automatically turn into the "target". People who read blogs, watch YouTube reviews, or simply follow a couple of influencers on Instagram will notice you and get wise to your brand existence. Moreover, if you are quoted or referred to, it will gift you people's assurance in you as a brand. You must admit that it's MUCH better and more impactful than paid search advertising, for instance.
Media Relations grant you an opportunity to get represented in Media at no extra charge apart from quality content, that would be of some real value for a reporter and his audience relatively. So we have been working like navvies and managed to generate a couple of tips for you and your business!
1. Learn what Mass Media wants
If we want to attract the attention of Business Media, we speak about people, numbers, money, forecasts, goals, details of transactions, dominant names, impact on the economy, etc. If it's Social and Political Media, there is a sense in involving government officials, covering state-level problems. And please, do not add branded information but statistics are always welcomed. Glossy magazines love when you tell lively, fascinating stories with vivid visual elements and photos, speak about modern trends, include some practical information for consumers, advice and so on. Specialized publication requires coverage of specialized informational occasions and the ability to test products.