- Multi-channel growth. Some researches prove that consumers are more likely to pay attention to advertising if they hear it from several resources. If they receive confirmation of marketing messages through several channels at once (like Instagram and YouTube), they are more likely to pay attention to such a message and to listen to it closely. Micro-influencers can simultaneously broadcast content to groups with narrow interests, increasing the effectiveness of getting into the target group and its problems, as well as into broad groups, increasing the coverage of their publications in an arithmetic progression.
That's why most brands generally use a cross-channel approach working with bloggers.
- Multi-Influence growth. Brands began to use a combination of celebrities, bloggers, and micro-influencers to draw attention to their campaigns. Strengthened by the cross-channel approach, such advertising campaigns reach incredible heights.
Some brands began to mix product-for-review advertising formats, as well as influencer marketing + CPA, which is gaining popularity. The flexibility of the format itself opens up vast opportunities for marketing strategies.
Curious that influencer marketing is also used by B2B companies that find their own influencers even in narrow market segments.
- Technology growth. In terms of technologies, influence marketing goes even ahead — there are many solutions that allow brands and customers to find each other. We meet advanced analytics tools, tools for post-analytics are being developed, some recommendation systems are being developed based on artificial intelligence. No limits here.
Unfortunately, many marketers forget that marketing is a constant experiment and that the one who is the first to do something that nobody else has done before, wins. So stay tuned, shape your future-proof marketing strategy. NinjaPromo
wishes you good luck!