The company needed to present its product and solution to new partners at business conferences and users on social media via several articles. The goal was to create informative text that was attractive to both professional traders and people without a financial background.
Our team carefully studied all the technical material about the company's product and a whitepaper with a highly technical language that was difficult to understand for non-professionals. We decided to write a separate article about the dib.one team to bring the company closer to its potential clients. In the end, we created six big articles with graphs and charts to make it easy for everyone to visualise the technical details. We also kept the technical terms and added clarifications, making the articles educational and useful.