Enel Case Study

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Enel

The company was created in Italy and now has locations in more than 30 countries. The energy empowers human progress.

4.28%

ad CTR

34.7%

conversion

$3.7

per lead

Over 900

leads in three months at less than $5 per lead

250,000

impressions

567%

increase in engagement rate

Services

Lead Generation

Pay Per Click

Social Media

Video Creation

Industry

Electricity

The Ask

Set up and manage a lead generation campaign
Grow brand awareness
Produce different types of engaging content (GIFs, infographics, videos) for social media
Manage the brand's social media and reputation

Our Steps

1. We set up and launched pay-per-click campaigns and Facebook and Instagram advertising.

2. We started to create a social media strategy.

3. We created a complex content-plan that covered TA requests.

4. Our designers and authors created the content, and the motion designer created an explainer video.

5. Our community managers established contact with the audience and raised activity levels.

6. We converted visitors into leads using a tripwire offer strategy.