Gage Diamonds

Gage Diamonds

Gage Diamonds offers qualitative jewelry that makes every person who owns a piece happy. The main concept for the brand is showing true love and loyalty by giving beautiful diamonds.

During the period of July 1, 2019 to September 1, 2020

2735 new followers
45% increase in organic traffic from social media
570% higher engagement rate
190% greater average check
$0.5 per follower
$2 per lead

The Ask

The client's main request was to raise brand awareness and create a social media development strategy. We had to find a way to combine lively content with macro photos of the products.

Conclusion

The specifics of the product are a loyal and positive attitude and a high price, which narrows the target audience. Our task was to show reasons to buy diamonds; for example, a gift is forever and worth the price.

During the advertising campaign, we achieved high results and managed to reach and engage followers for less than $0.50. We also attracted leads with an average price of $2 per lead.