With started with a team brainstorm and worked in two areas: visual content and text content. Our designers deeply researched the company's aesthetic and brand book, our copywriters researched the theme, and our analysts researched the TA and competitors. Next, we matched all the knowledge and created the strategy.
After creating various pieces of content that satisfied the TA's needs, we had to attract people and get the content noticed. We set up a few advertising campaigns, used crowd-marketing methods, and reached Instagram trends.