Natallia Kandratsenka

Natallia Kandratsenka:
influencer SMM case study

Great style, daring outfits, and an outstanding sense of humor. We are talking about Belarusian influencer Natallia Kandratsenka. She is famous in the Belarusian fashion sphere thanks to her premium glossy magazine Kult, her own brand KONDRATENKO BY RUKAVICHKINA, and the biggest number of dresses among Belarusian fashionistas.

Before

15 000 followers
On average 15 comments per post
12 000 audience reach with one post
600 engaged users per post

After

19 000 followers
On average 40 comments per post
34 000 audience reach with one post
1400 engaged users per post

The Ask

The main peculiarity of SMM for influencers is the necessity to highlight their individuality. Our agency was there to help with targeting, profile composition, editing, and community management.

Our Role

Photo and video shooting and photo editing

Community management

We launched and set up advertising on Facebook and Instagram

Hype SMM

Complex analysis

Results

As a well-known person, Natallia gets a lot of attention. People are inspired by her and that is the reason for people to comment and like. We managed all of the comments and raised activity with appropriate answers. Thanks to our analysis, we defined the most profitable types of content and corrected strategies to make it more effective.