SCEPTERCASH - AN INNOVATIVE LONG-TERM TOKEN-REWARDS PROGRAM
THE RESULTS

The newly established subsidiary of Scepter Group LLC had all the problems of a new company - no activity in social media, low brand awareness, and low-quality content. Another problem was that the main company, Scepter Group LLC, was specializing in retail, which is a rather conservative area, and that conservative audience was not likely to go engaged into the new innovative product so fast.


Having studied the company's White Paper, we figured out that the new products is closely connected to the holding's retail system, and decided to start with the posts that would demonstrate the obvious benefits of the program, mainly aimed turning the attention of already existed Scepter Group LLC customers. Then, we have worked out another content section, vice versa oriented at retail brand features description to lure the cryptocommunity.



subscibers number growth
3x
community growth
5k
post published every day
1
Creative
Viral content
Social media
marketing
THE CHALLENGE



Strategy
Writing, editing & translating
2 min
average response time
THE SOLUTION
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