We've discussed backlinks a bit, but there some other links that are used in blog posts. As Yoast's Meike Hendricks says, 'In addition to understanding the relationship between content, Google divides link value between all links on a website'.
What else do we do? For us, the articles interlinking is crucial. Sometimes, we don't produce new articles or posts. Instead, we look through our old articles and upgrade them with new keywords, for example.
Regular articles and post-editing for SEO are very helpful for Google searches. The renewed content may get a lot more traffic because it's now placed higher in search engine results. It's a great and simple way to incorporate SEO to promote content.