Here is the thing that many "kinda" marketers use. In commercial offers, they sing like nightingales, "We'll set up a sales funnel! Organise the flow of customers! We will increase your profits by 100–5,000%!" At the same time, they don't really understand how sales funnels work.
A bunch of examples of failed funnels can be found in the adverts for copywriting, targeting, marketing training. I'm in the target audience of such advertising, so every day I see them on Facebook. Here is the standard sheet according to the AIDA formula:
The "kinda" marketer writes how he did work he hated for peanuts, but then he met a classmate who rose from being the same broke person to a rich one. This classmate revealed to him the secret of success: training from some guru.
I'm interested and motivated. I'm waiting to be sucked into the next phase of the sales funnel—to join this guru's group, where I will be persuaded to first sign up for a free webinar and then buy a full course. But no. At the end of the post, the "kinda" marketer is already trying to sell the paid course. For one day only, it's ￡5,000 instead of ￡55,000. Yeah, I'm running.
I want to say to the marketer who set up this advert, "You tried to insert the whole funnel into one post, right? No, man. That's not how it works."